Monday, March 17, 2008

Experian Vs. Lifelock

I was reading some article and I have found that Experian is suing Lifelock. Experian is a global leader in providing value-added information solutions to organizations and consumers. Experian provides information, analytics, decision-making solutions and processing services. Yes it is one of the 3 major credit bureaus and it is suing Lifelock...

Experian is arguing about the legality of Lifelock, a third party, being able to put fraud alerts and opt outs for their clients. This is an example of how bleeding edge companies are vulnerable because they are working beyond clear cut legal boundaries.

Experian is accusing the identity theft prevention firm LifeLock, of deception and fraud. In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock's advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers by placing our fraud alerts