Sunday, September 2, 2007

Branding Strategy

Branding is recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

Today, many markets are overpopulated with both large and small companies and overexposed with marketing messages. This has made for a difficult landscape to get a marketing message noticed. And with the rising costs of getting a new product or service ready for the market, it has become even more important to cut through this clutter. The one sure-fire way of doing this is by having a corporate branding strategy.

That is why it is vitally important for any serious corporation that wishes its product offerings to be successful to create and protect a strong corporate brand at Brand Identity Guru Inc., BIG for short. They are a Boston marketing and Boston branding company dedicated to your success. They see the BIGPicture. Coming in from outside, they always take a fresh look at the messages you're sending and determine how wide the gap is between your brand identity and brand image.

One advantage we that they have is that they're less likely to take things for granted. It's brand identity and brand image research and analysis is completely objective. The irony is you do have something to say, something unique. Even in a crowded field - even if your product or service is like your competition's - your company and its brand identity and brand image have a personality all their own. Your company's fingerprint is the key to standing apart from the rest. And that's where they can help. They can close the gap between your brand identity and brand image.