Last Sunday's Super Bowl

It's just plain crazy that there are advertisers who are willing to spend $2.7 million for a 30 second spot ad during super bowl, up slightly from last year's $2.6 million average, could you believe that? Am just not sure if there are people who watch and really paid attention to the ads last Sunday.

For a company trying to sell something, an ad is like getting a job interview with millions and millions of people all at once. The ad wants to make a good first impression and really, really doesn't want to make people mad. But different people react differently.

During the 2000 Super Bowl, millions of people saw the following commercial for Christopher Reeve walking again.

Some of us saw an uplifting message of hope. Some saw a cynical company manipulating people's hope to make a buck. Still others - many of them with disabilities - saw an ad that gave false hope.

To be continued...